Roxanne is a PR and marketing expert who uses storytelling to accelerate growth for businesses. Her approach is human-to-human instead of B2B or B2C - because we don’t buy from buildings; we’re influenced by people, stories, emotions and connections! 

She’s worked agency-side, client-side and consulted independently, so it’s fair to say that she knows the challenges from all angles. 

Her experience includes leading national press campaigns for the UK’s synchrotron, ground-up content marketing and PR campaigns for martech startups, including Aiden.AI which was soon after acquired by Twitter, as well as leading marketing and communications for EMEA for data.ai [formerly App Annie]. 

As well as coaching founders through Drishti, she spends her days ‘hands-on’ with clients in her role at an independent PR agency, that is part of a global comms network with over 70 markets.

Importantly, she understands how integral it is to align PR with business impact, as well as how easy it is to get distracted. Not all results are equal and at an early stage in business, every minute and every penny matters.